

About Our Founder
Tierra Smith is an award-winning journalist, speaker, and world traveler. She is passionate about storytelling and uplifting the voices of women and marginalized communities.
She is the founder of Watch Me Win, a media platform that champions underrepresented voices in business, sports, and politics, and Wins For Black Girls, a platform designed to spread good news about Black women.
Tierra most recently served as Social Media Editor at BLACK ENTERPRISE, where she led content strategy for a combined audience of over 2 million followers. She also wrote for major media outlets, including KPRC 2, Bisnow, and Community Impact Newspaper in Houston, as well as The Denver Post, Salt Lake Tribune, and Tampa Bay Times. She covers topics including real estate, culture, local government, health, entrepreneurship, and racial and gender equity.
A Milwaukee native, Tierra holds a Bachelor’s degree in Mass Communication from Grambling State University and a Master’s degree in Mass Communication from Louisiana State University. She is a member of the National Association of Black Journalists, the Ida B. Wells Society for Investigative Journalism, and Delta Sigma Theta Sorority, Inc.


Content Verticals
Watch Me Win delivers bold, unapologetic coverage through editorial content, newsletters, live events and orginal media - giving these stories the platform they deserve.
SPORTS
Athletes, conferences, leagues, milestones
and rising stars
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BUSINESS
Entrepreneurs, executives, funding
and career wins
CULTURE
Arts, music, media and community
POLITICS
Policy, advocacy,
voting and voices
shaping society

Watch Me Win: Keys To Winning
Watch Me Win is a marketplace and content platform for female entrepreneurs, creators, and professionals seeking to sell products, fund projects, and build community.
Commerce
Physical and in-person marketplaces
Content
Access to news articles, webinars and events
Community
Build digitals and IRL relationship

Meet The Winning Team
At Watch Me Win, our team brings together diverse expertise, bold leadership, and a shared mission to empower others. We’re not just building a brand—we’re building a movement. Get to know the powerhouse women who make it all happen.

Tierra Smith
FOUNDER/ CEO

Jasmine Kendrick
TECHNOLOGY OFFICER

Tanya McNeal
OPERATIONS MANAGER

Alexis Thomas
EVENTS MANAGER

Allison Atkins
DIGITAL MANAGER
Watch me Win
CHASE THE CHECKED FLAG JOIN WATCH ME WIN
AND GEAR FOR SUCCESS

Tierra Smith
FOUNDER/ CEO

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